Going wrong with pricing to get it right
Pricing is one of the hardest things in every founder's journey. A particular price attracts one kind of customers and shoos away others. Why are we complicating it? We may not know the unit to price. We go wrong with the unit - we price the wrong thing. We think we know our costs. As costs shoot up - our pricing can look weak to ourselves. We want to make and X profits per sale. This conflicts with what customers [...]